Getting Started Guide with Avon
WELCOME TO THE AVON FAMILY
We’re so delighted you’ve joined Avon, the company that stands for beauty, innovation, optimism, and empowerment.
With your Avon business, you’ll discover the joy and satisfaction that comes from succeeding on your own terms. When you become an Avon Representative, you work when, where, and how you want — part-time or full-time; online, over the phone, or in person. It’s up to you.
We’ll supply you with the tools you need to build the business of your dreams: best-in-class sales training and info, award-winning products loved by beauty experts and millions of consumers, and lots of support along the way.
Your success formula is as simple as 1, 2, 3:
- Experience and share the products
- Offer this great opportunity to everyone
- Teach others to do what you do
Now, first things first…have fun going through your kit! Pamper your skin a little — experience the products for yourself and find your favorites. Sharing what we love with others is the best advertisement.
Go to YourAvon.com to get started now. Wishing you lots of success!
President of Social SellingBetty Palm
WELCOME TO THE WORLD OF SOCIAL SELLING
Before women even had the right to vote, Avon’s founder, David McConnell, pioneered a new kind of selling that gave them the power to run their own businesses and earn their own money. As the company that has always put women first, now we’re helping put you first!
READY FOR YOU
The U.S. beauty and cosmetics market is a $60 billion industry and Avon is one of its best-known leaders. Our world-class products, envy-of-the- industry innovations, and unsurpassed reach and reputation mean people are already excited to try and buy your products.
START SOMETHING GREAT
With today’s U.S. social selling market at over $36 billion in retail sales and over 20 million sellers, Avon is a part of something amazing. For more than 130 years Avon has empowered millions like you who are ready to discover the beauty of confidence, financial independence, and a life you’ll love.
BEAUTY FOR A PURPOSE
We proudly and passionately support the health and well-being of women everywhere through the Avon Foundation for Women. We speak out, change lives, and have raised over $1 billion to fight breast cancer and end domestic and gender violence.
FOCUS ON YOUR WHY
Whether you’re looking to pay a few bills, provide extras for your family, or earn serious cash, achieving it begins when you set a goal.
Then go a little deeper and define your “WHY,” the uniquely personal reason that will keep you motivated and building your Avon business for you.
New Representative Shannon, for example, first explained her WHY as,
“I want to earn an extra $500 a month.” But there’s always a bigger reason than the dollar amount — and your WHY is the real reason. What goal does the money make possible? Shannon finally said, “That $500 is the extra I need to pay for my daughter's education.”
Now that’s the WHY that’s driving her and getting her to her goal.
WHAT’S YOUR WHY?
What do you hope for, dream of?
What is important to you at this stage of your life?
Where do you see yourself in the next 6 months?
How much monthly Avon income will fund your WHY?
Include your family and share with them why you’re committing to your new Avon business. Now your WHY becomes their WHY.
KICKSTART YOUR EARNINGS
Have fun, make customers happy and start loving your new business— all with our KickStart program.
Earn 40% in your first campaign regardless of your size order, compliments of Avon!
Earn 40% on all sales in your next 6 orders (campaigns) when you achieve each of the KickStart sales goals. (Includes face-to-face and online sales on all product categories.)
Invite friends to join you to learn, grow and build a business together. Receive $50 for every Qualified KickStart Recruit* who joins your team within the KickStart program time frame. There’s no limit to the number of Recruits.
Achieve all the KickStart sales goals in campaigns 2–7 and recruit a minimum of three (3) Qualified KickStart Recruits* in your first
7 campaigns, and you’ll receive an extra $200 performance bonus. Total potential earnings = $1,010.
Earn more than $1,000 total when you hit all the KickStart sales goals and recruit 3 friends to join your team and sell!* Here’s how it works:
|Campaign||Sales Goals||Approximate Customer Orders||Earnings Based On 40%|
|+ 3 Qualified KickStart Recruits ($50 Each)*||$150|
|+ Bonus for Achieving Sales & Recruiting Goals||$200|
*A Qualified KickStart Recruit is a Recruit who has an on-time, paid order of $150 or more during her first or second Campaign (by close of the second Campaign [LOA 2]). Get all details on youravon.com.
MAKE IT HAPPEN
It’s easy to weave Avon into your everyday activities to connect with people, move your business forward, and put money in your pocket. Wear Avon makeup, accessories, and fragrance every day and turn compliments into sales. Meet up for coffee with friends and bring the newest lipsticks and fragrances.
The more you do, the quicker you reach your goals!
TRY THESE 3 KEY ACTIONS EVERY DAY
- Always carry brochures and samples and share them everywhere you go. Make sure every brochure has your phone number and eStore
- Invite customers to sample the quality of our products— brush, spritz, style, and take their orders!
- Spread the word that you’re open for business 24/7 — invite everyone you know to shop your
And one more! Post on social media regularly: your favorite new products, a selfie with a new makeup look, Avon’s newest special offer. Find ready-to- share content in the Social Media Center on YourAvon.com.
BUILD YOUR CONTACT LIST
Think about everyone you know who might love Avon products or enjoy the opportunity of selling Avon — who wouldn't?
Make a contact list of people to share your excitement for Avon with. For starters:
- Co-workers (yours and your spouse’s)
- Teachers, coaches, school parents
- People you chat with at your everyday stops (grocery store, gym, coffee shop, nail salon)
- Cell Phone Contacts
Keep your contact list with you all the time and keep adding to it. People are the heart of your business — you will meet new ones every day.
Talk to at least three people a day about Avon and see your business grow. The more you put yourself out there, the more confident you’ll become.
So be brave — be bold — you never know whose life you could change by your offer of an Avon Opportunity.
- SECOND INTRODUCTION
“What do you do?”
Here’s your chance! Create a 15-second answer that will make people lean in and want to know more, spark a conversation, and start a relationship.
“I’m in the beauty business and help women earn extra money on their own terms.”
“I just started my own business helping women look and feel more beautiful and become financially independent.”
Notice how each statement makes you want to ask, “Really? How do you do that?”
Practice and perfect your 15-second intro until it rolls off your tongue and feels comfortable to share. Then ask them a question in return so you can find out more about their needs.
“What’s your skin type: dry, normal, oily, or a combination?” Let them know about the Avon products that would be a perfect fit for them.
Or, “What would extra income each month mean to you and your family?” Explain how selling Avon can give them the flexibility and income they’re looking for.
YOUR SUCCESS FORMULA IS AS SIMPLE AS 1, 2, 3
EXPERIENCE AND SHARE THE PRODUCTS
Sell what you love…
Become a product of the product!
Avon’s award-winning beauty and skincare products are worldwide favorites of consumers and beauty editors. You probably have a few of your own already.
Explore and sample the products from the four iconic Avon brands in your kit — try them yourself and your excitement will be irresistible.
Avon’s iconic skincare bestsellers are consistently first to market with pioneering breakthroughs and anti-aging technology that help women look years younger. Anew product lines each have specific benefits that target a consumer’s need or concern.
SKIN SO SOFT
Softening skin for over 50 years, Skin So Soft is one of Avon’s most recognized and beloved brands. The wide product line offers four scents and a variety of bath & body oils, lotions, washes, and shower gels.
High quality and high technology define Avon Color cosmetics, the heart of Avon’s commitment to beauty. Incredible choice, fresh innovation, and world-class performance make it easy to find the perfect product to help every woman feel beautiful.
Learn more about Avon’s amazing products at YourAvon.com.
Introductory Customer Offer: Give customers a great welcome deal
with the Avon Daily Care Collection, our bestselling essentials at a special price available only for your first 7 campaigns. See the flyer in your kit and on YourAvon.com.
OFFER THE BUSINESS OPPORTUNITY
Your contact list is the heart of your “warm market” — your network of potential recruits with whom you’ve had a relationship or some previous contact. Reach out every day to grow your network and your team.
Ask for referrals. Everyone knows someone who may need extra income or who loves beauty — but they won’t think of it until you ask! Add those names to your contact list and when you reach out, mention who referred
Share your brochures and samples with everyone you Always get their name and number or email to follow up. Introduce at least
3 people to Avon every day and share your love for the products and the opportunity.
Post on social media and build Share posts on a range of things you enjoy or find fun, not just about Avon. As your connections get to know you, they’ll want to find out more about your products and the opportunity to sell Avon themselves.
No matter how you meet your contacts, impress them with one-on-one customer attention they’ll love. Answer their questions, recommend products, and share your love of Avon.
You’ll hear “No, thanks” — but don’t worry. When people tell you no, they’re really saying, “Not right now” or “I don’t know enough yet to say yes.”
Thank them and ask if you can follow up in a couple of months to see if their needs have changed and for any referrals.
TEACH OTHERS TO DO WHAT YOU DO
Grow your business and your team!
Looking for even more fun, greater earnings, and the rewards of mentoring others? Invite friends to join you to learn, grow, and build a business together.
Remember your KickStart program: Recruit friends to join your team and receive $50 for every Qualified KickStart Recruit* in your first 90 days.
Recruit 3 friends and hit all your KickStart sales goals to earn more than
With a little experience under your belt, you’ll step into mentoring and leading naturally. It’s as simple as running your business while your team members watch, learn, and duplicate what you do.
Need a little boost? Find all the Avon training resources you need to succeed in your business and as a Mentor on YourAvon.com.
*Qualified KickStart Recruits must place and pay in full the first order of $150 or more within their first 30 days. Get all details on YourAvon.com.
IT’S UP TO YOU
You’ve got the power.
The power to be more and do more, fueled by the belief you have in yourself — your WHY — your passion for Avon products, and your commitment to the business opportunity.
You now have a business that is ready for success with exceptional products, marketing support, training, and social media videos and posts ready to share.
Work when you want, where you want, and earn what you want. Your Mentor will be supporting you every step of the way to guide you to even greater heights.
Get started on YourAvon.com today and put your power to work for you.
YOUR KICKSTART BEGINS NOW!
Download the free Avon Social Media Center app now